Chloe is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters are in Paris. "Prior to Chloe's launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly-made copies, supplied by the local seamstress. Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called "luxury pret-a-porter" and thus, the Pret-a-Porter (Ready-To-Wear) market we know today, was born.
